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When you’re looking for luxury gift baskets for men you have a few variables which don’t exist if you’re buying a luxury gift basket for women, or a unisex version of the same basket.

To start, you can’t have a spa related gift basket, or at least it is going to appeal to a smaller number of men. Secondly, your gift basket should have less chocolate in it than a similar basket would for women. As we all know women love their chocolate, much more so than the average man does.

Lastly, what should the basket include? Anything to do with sports is usually a good choice. Golf is a good fit because the demographics of the game of the golf closely match the demographics of people who would be most likely to buy a luxury gift basket for men. In total, like you have to do when selling anything…know your audience!

Celebrities make it in the news for accomplishments but seem to be more news worthy when they do something that is completely and utterly ridiculous. Anything from being arrested to wearing something hideous or making strange remarks, like having tiger’s blood, can get them the attention they want.

While anyone in the rest of society can do these sorts of actions on a daily basis and no one ever notices, celebrities will always be remembered for the crazy things they have done or said. Some have even gone so far as to have products, foods, and beverages named after them. How many people wanted the Madonna cone-shaped bra after she appeared on stage wearing it? And what about the Arnold Palmer, an alcoholic drink that is popular among bar frequenters named after the infamous golfer. And recently Charlie Sheen has been attached to a new drink, the Tiger Blood Cocktail that is becoming all the rage in bars across America.

So if you’re looking to have a new food or drink named after you, don’t do something notable, just do something really stupid.